Chapter 11

CHAPTER 11

Social Networks – an area online where people who share common ties can interact with one another
1. A group of people
2. Shared social interaction
3. Common ties among members
4. A shared area for some period of time

General Communities – Wide range of topical discussion groups

Practice networks – Discussion groups for help or information in every practice

Interest-based communities – Shared interest grouped based networks

Affinity communities – Group identification networks including, Religion, ethnicity, gender, or political beliefs

Sponsored communities – government sites, branded product sites and many more

DIFFERENT TYPES OF AUCTIONS

English auction – single item is up from a single seller

Traditional Dutch auction – sellers with many identical items sold in lots, as time goes on the price falls

Internet Dutch Auctions – sellers list a minimum price or starting bid

Name your own price or reverse auctions – buyers specify the price they are willing to pay for an item

Benefits of Auctions
1. Liquidity – global marketplace
2. Price discovery – competitively priced based
3. Price transparency – everyone can see the asking and buying price
4. Market efficiency – Offered wide range of selected goods
5. Lower transaction costs – reduced cost of selling and purchasing goods
6. Consumer aggregation – motivated buyers amassed in one marketplace
7. Network effects – both user and seller benefit
8. Market-maker benefits – no inventory caring cost

Cost of auctions
1. Delayed consumption
2. Monitoring cost
3. Equipment cost
4. Trust risk
5. Fulfillment cost
6. Rating system
7. Watch list
8. Proxy bidding

Rob Hamlin

Rob Hamlin

Rob Hamlin is a Taylor grad who majored in Computer Science.  He has worked around the world on computer systems and administration databases.  During his junior year he had the opportunity to go to Germany and work at a system firm called Bell Labs, where his trainer as a system administrator left after one week.  After four stressful months of trying to get the system operational, Rob fell on his knees and prayed that God would show him how to fix it.  During Rob’s prayer time, God showed him tables and queries that needed to be built for the database.  This is one example of how God has impacted Rob’s life.  Later he worked with Operation Mobilization and eventually came to Treehouse Foods, where he is currently the CIO.

            Rob’s seminar revolved around the concept of guiding principles.  He described guiding principles as a theoretical concept that achieves efficiency, consumer focus, and product innovation.  In general terms, the principles are a series of statements that give the company context and guidance for future development. 

            For efficiency, guiding principles allow everyone in the corporation to work for a single purpose.  Having everyone focused on the same problem and solution reduces complexity and generates group activities. This will optimize the efficiency of the company.  For consumer focus, guiding principles will help the sales and operation planning. As a corporation the second goal, after making profit, is to satisfy and retain customers. This will help the company to focuses on the consumer needs and how to market sales appropriately.  For product innovation, guiding principles increases creativity and originality for products.  They will also help in avoiding costly customizations. This will help reduce recalls and failed products.

The guiding principles concept is a powerful tool that can be used in almost any situation.  In anything involving one or more persons it is important to have everyone working for a single purpose in order to increase their performance. 

Chapter 8

Information rights - What rights do individuals have to control their own personal information?

Property rights - how can traditional intellectual property rights be enforced when perfect copies of protected works are not on the internet?

Governance - should the internet and e-commerce be subject to public laws?

process for analyzing ethical dilemmas

1.  Identify and describe the facts

2. Define the conflict or dilemma and identify the higher-order

3. Identify the stakeholders

4. Identify the options you can reasonably take

5. identify the potential consequences

6. Refer to well-established ethical principles

Privacy - the moral right of individuals to be left alone, free from surveillance, or interference from others

Information privacy - certain information should not be collected at all by governments or business firms

Due process - fair information practices doctrine

methods used to protect online privacy

1. legal protections (laws)

2. industry self-regulation via industry alliances (closed communication) 

copyright law - protects original forms of expression such as writings, drawings, and computer programs from being copied for a minimum of 70 years.

Patent law - grants the owner of a patent an exclusive monopoly to the ideas behind an invention for 20 years

Trademark protections - protects the public in the marketplace by ensuring that it gets what it pays for and wants to receive. Also protects the owner who has spent time, money, and energy bringing the product to the market.

s

Michael Grouse - Ethics

Ethics for Organizations in the Information Age

 

1.     Introduction

a.     15 years in AT&T

2.     Systems development

a.     Suppliers – Extranet – Server

3.     Stakeholder concept

a.     Looking at ethical relationships between

                                               i.     Employees

                                              ii.     Consumers

                                            iii.     Owners

                                            iv.     Members of society

4.     Social Responsibility

a.     The firms impact on society

5.     Ethics – a guide for living

6.     Input factors

a.     Individuals (family, literature, experiences)

b.     External (stakeholders, government, media, corporate culture)

c.      Situations (opportunities) ‘speeding’ no penalty for unethical behavior

7.     Creating an ethical standard

a.     Humanistic worldview - Philosophies

                                               i.     Teleological – the ends justify the means

1.     Egoism (self gain)

2.     Utilitarianism (the needs of the many out way the needs of the few)

                                              ii.     Deontological – Duty

1.     Existentialism –use yourself as a standard

2.     Contractarianism – a multi-person social contract stating how to live

                                            iii.     Combination – cafeteria style

b.     Moral development concept

                                               i.     Level 1:  punishment – reword

                                              ii.     Level 2: rights conform to society expectations

                                            iii.     Level 3: ethical principles

c.      Religious worldview

                                               i.     Biblical worldview - Loving God, Loving your neighbor…

 

Stefan Brandle

Majored in philosophy

System manager of

            Unix

            Novell

            Network Internet services

Degree production vs. job opening

Businesses are looking over seas because there are not enough computer science majors in the states.

Golas for tonight

1.     Spamming

a.     Spam

                                               i.     Graphical images

1.     Speckle the pictue to avoid optical scan

                                              ii.     Attempts to get past spam filters

1.     Avoiding profiling

2.     Graduation text

Double Click - google

The New York Times reports that Google has purchased DoubleClick. That seems to be the conclusion to the speculation we've talked about earlier. From the article: 'Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year

Chapter 7 Questions

• 1. Define
• a. CTR – Click through rate (number of times an ad is clicked)
• b. CPM – Cost per Thousands - advertiser pays for impressions in 1,000 unit lots
• c. CPC – Cost per click (advertiser pays a fee for each click an ad receives)
• d. CPA – Cost per action (advertiser pays for only those users who perform a specific action)
• 2. What are the key attributes of a good domain name?
• a. Short, memorable, not easily confused with others, and difficult to misspell
• 3. What are some of the steps a firm can take to optimize its search engine rankings?
• a. Register with as many search engines as possible
• b. Ensure that the keywords used in the website description mach keywords likely to be used in search fields
• c. Place keywords in the websites metatage and title page
• d. Link the website to as many other websites as posible
• 4. List and describe some Web site design features that impact online purchasing.
• a. Utility and ease of use are the main factors
• b. Design look consist of 46% of website credibility
• c. Then information structure and information focused
• d. The site must be functional, informative, employ simple navigation, use of redundant navigation.