2 Template Websites

1. How to design a ecommerce website

http://www.2createawebsite.com/money/ecommerce-website.html

2. Web Design Templates

http://website101.com/web-design-templates/index.html

Eight Unique Features

Amazon.com

1. Ubiquitous – online and store marketplaces all over the globe
2. Global reach – everyone online “750 million”
3. Universal Standards – doesn’t matter where you go, it’s the same technology worldwide
4. Information richness – online advertising and p2p
5. Interactive – Customer reviews and rating system
6. Informatino density –quality of the information, customer rating system
7. Personalization / customization – Related items to buy, weekly newsletters
8. Social Technology – target people socially through selling used items

Five major types of ecommerce

1. Amazon
- B2C company that has revolutionized the Ecommerces industry
www.Amazon.com

2. Ebay
- B2C company that uses online auctions
www.ebay.com

3. Buy.com
- B2C shopping online
www.Buy.com

4. NewEgg
- B2C shopping online
www.newegg.com

5. Half.com
- C2C, sell your old stuff to others
www.half.com

2 web sites that perform a similar function

1.
http://www.vclocator.com/fundraising_documents.php

2.
http://www.cmarket.com/

Chapter 2

Chapter Idea – is to focus on business models and basic business concepts that you must be familiar with in order to understand e-commerce.

Business model – a set of planned activities design to result in a profit in a marketplace.
Business Plan – a document that describes a firm’s business model
E-commerce business model – a business model that aims to use and leverage the unique qualities of the internet and the world wide web

Eight Key Elements of a Business Model
1. Value proposition

a. How a company’s product or service fulfills the needs of the customers.

2. Revenue model

a. How the company plans to make money from its operations.

3. Market opportunity

a. The revenue potential within a company’s intended marketplace.

4. Competitive environment

a. The direct and indirect competitors doing business in the same marketplace, including how many there are and how profitable they are.

5. Competitive advantage

a. The factors that differentiate the business from its competition, enabling to provide a superior product at the lower cost.

6. Market Strategy

a. The plan a company develops that outlines how it will enter a market and attract customers.

7. Organizational development

a. The process of defining all the functions within a business and the skills necessary to perform each job, as well as the process of recruiting and hiring strong employees

8. Management team

a. The group of individuals retained to guide the company’s growth and expansion.

Portal – offers users powerful web search tools as well as an integrated package of content and service all in one place.
E – Tailer – online retail store
Content provider – information and entertainment companies provide
Transaction broker – processes online sales
Market creator – uses the Internet to create markets
Service provider – offers service online

Industry structure – the nature of players in an industry and their relative bargaining power
Industry value chains – The set of activities performed in an industry by suppliers manufactures and other distributors that form the final product.
Firm value chains – Set of activities performed within an individual fim to create the final product.
Business strategy – A set of plan for achieving superior long-term returns on the capital invested in a firm.

Chapter 1

Ecommerce’s
1. Started in 1999
2. Digital means for a transaction between two organizations or persons
3. Myspace

a. Started in 1999

b. Unclean

4. Facebook

a. New and improved

5. Get away from the brick and mortar companies

a. The .com bubble

6. Trend is back now online / brick and mortar a mix

a. New business models based on social and technologies and user-generated content

b. Search engine dominates online

c. More businesses using internet to conduct commerce

d. Broadband and wireless internet growing

7. Ecommerce – digitally enabled commercial transactions.

E-business
- Transaction and processes within a firm!
Ecommerce’s
- Transactions between one or more companies!

Unique features of ecommerce
1. Ubiquitous – seemingly everywhere
2. Global reach – everyone online “750 million”
3. Universal Standards – doesn’t matter where you go, it’s the same technology
4. Information richness – don’t have to sacrifice anything to get your word out
5. Interactive – personal
6. Informatino density –quality of the information, cheapest way to advertise
7. Personalization / customization – draw people into your sight
8. Social Technology – target people socially

B2C – Business to Customer
B2B – Business to Business
C2C – Customer to Customer

P2P – Peer to Peer
M-commerce – mobile commerce

Limits
1. Expensive technology
2. User interface
3. Sophisticated skill set

Ecom at Taylor

1. Reasons for eCommerce

a. Conveyance

b. Easy way to do things

c. Company (School)

i. Organization

ii. Labor savings

iii. Reach more people

1. Track information (database)

d. Master Card VS Visa

i. Master Card charges convince

ii. Visa has to have separate the funds

1. Harder to return and use

2. What we have in place today

a. Outsource payment and credit operations for security reasons (GSB)

i. In charge of giving and receiving funds.

b. Yahoo bookstore (sudo ecommerce)

c. Touch net (payment network through banner)

i. Payment gateway (credit card handling)

ii. Store front environment

iii. Trying to due a service package to insure security

1. PCI DSS – sets the Law

d. Payroll

e. Cborg food service

3. Some things we cant do

a. Pay with credit card for tuition (CC company takes a cut)

John Peebles

John Peebles was born and raised in China with his family as missionaries. At the age of twelve he encountered his first computer, and in China where there is not much to do, he became an intense gamer. He found his love for computers early in life and learned how networking and servers operated by constructing a multi-house Lan. He later was accepted to Taylor University where he majored in Computer Science. Due to his Fluent Chinese and computer background he was able to acquire sixteen free credits before his freshman year. He was not a fan of academics and found himself struggling for grades and barely managed a 2.0 at graduation. After graduation he developed a software consulting company called Cerebral Tech with his friend in which he grew to 128000 within a few month. Due to the risk involved John wanted a more stable environment for his company and decided to move to Florida and develop Sentry Data Systems, which specialized in pharmaceutical software. He now has about twenty employees and a great reputation.
He shared some tips that separated his company from the rest. Due to the high level of software his company developed customer support was essential. Sentry Data Systems developed a technique where the developers would actually run the customer support for their specific program. This means you are getting the best help because its from the creator of the software and this motivates the programmer to make a solid program as to not have to fix things latter. The company also only hires the top programmers as to separate them from the competition. Some employees even work from their home. This is possible by the rapid communication software the company uses which includes an online phone system, a chat program, and soon a video client. Sentry Data System truly is a cutting edge company.