Chapter 1

Ecommerce’s
1. Started in 1999
2. Digital means for a transaction between two organizations or persons
3. Myspace

a. Started in 1999

b. Unclean

4. Facebook

a. New and improved

5. Get away from the brick and mortar companies

a. The .com bubble

6. Trend is back now online / brick and mortar a mix

a. New business models based on social and technologies and user-generated content

b. Search engine dominates online

c. More businesses using internet to conduct commerce

d. Broadband and wireless internet growing

7. Ecommerce – digitally enabled commercial transactions.

E-business
- Transaction and processes within a firm!
Ecommerce’s
- Transactions between one or more companies!

Unique features of ecommerce
1. Ubiquitous – seemingly everywhere
2. Global reach – everyone online “750 million”
3. Universal Standards – doesn’t matter where you go, it’s the same technology
4. Information richness – don’t have to sacrifice anything to get your word out
5. Interactive – personal
6. Informatino density –quality of the information, cheapest way to advertise
7. Personalization / customization – draw people into your sight
8. Social Technology – target people socially

B2C – Business to Customer
B2B – Business to Business
C2C – Customer to Customer

P2P – Peer to Peer
M-commerce – mobile commerce

Limits
1. Expensive technology
2. User interface
3. Sophisticated skill set