Amazon.com
1. Ubiquitous – online and store marketplaces all over the globe
2. Global reach – everyone online “750 million”
3. Universal Standards – doesn’t matter where you go, it’s the same technology worldwide
4. Information richness – online advertising and p2p
5. Interactive – Customer reviews and rating system
6. Informatino density –quality of the information, customer rating system
7. Personalization / customization – Related items to buy, weekly newsletters
8. Social Technology – target people socially through selling used items
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