The loopy Ewe

• Started off with a scrap booking company
• Once digital cameras came into play people stopped printing pictures
• Started a yarn shop, didn’t want the retail hours
• Decided to make a online yarn shop
• Started in a basement
• Grew into out of the house into 180,000ft of office space.
• Wanted to retain repeat customers
• Have a nitch market (socks, soft yarn)
• Retain customers by customer relations
• Made the website unique
• Built from the ground up
• Moldable
• Can put customer features on
• Distinguish yourself
• Look at competitors and see what they do good
• Used hard boxes to insure product quality.
• High quality photos
• Personalized notes, signed name and make it look hand written
• Getting loyalty out of customers
• Have to go out of your way to help them
• Blog, email, phone, etc.
• Personalize it, make a connection
• Loopy’s Summer Vacation
• Exceed their expectation (give them more then usual)
• Not the typical return policy